On-page SEO is the practice of optimizing content for search engines. Any activity which you do with in the boundary of website. Optimizing page content for search includes like meta tag, keyword placement, keyword usage, readability, image usage, URL optimization, page heading, anchor text and more. All of its on-page factors are optimized.
- Content of page
- Title tag
- Page Heading(H1,H2 and H3)
- Post Long Content
- Use Outbound Links
- Use Multimedia
- Page Loading Speed
- Image Optimization
- Internal Linking
- Anchor Text
Content of Page
The content of a page is the major factor for a search result position. It is the content which user come to see is thus extremely important to the search engines. So it is important to create a good content , which give the solution to user and he should get information what he want and he come for it. From an SEO perspective, all good content has two attributes – demand and linkable. Content that doesn’t supply a demand or is not linkable is bad in the eyes of the search engines.
Because people will always prefer to link to a good content and this show the importance of content for people then search engine will also rank it.
If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website.
Your keyword should appear in the first 100-150 words of the article.
The URL show the hierarchy of the information on the page. The category hierarchy of the given website is reflected in URLs. URL structure should be categorised to section wise. It give the clear info of page is about. It is easy for user and crawler to get all pages.
Like – http://www.abc.com/song/dil-mera-pagal-hain
It is easy for search engine to identify about the page and rank it on that keyword. It is also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included in the URL.
Place the Primary or targeted keyword in title tag, which you want to rank. You can also place its synonyms as well or related keyword.
Like :- Beauty Tips, Face Glowing Tips
Title in H1 Tag
H1 tag is page “headline tag”. Place the Title tag in H1 tag. You should use the primary keyword of page in H1 tag
Sub Heading – H2 :- User secondary keyword in subheading. H2 and H3 Tags: Include the target keyword at least once in an H2 or H3 subheading. This will be bonus of making your content easier to read.
Post Long Content
The SEO “length is strength”, longer content tends to rank significantly higher on Google’s first page.
Internal Links: Internal linking of page with text link in content is great idea. Wikipedia use this in each page.
Use Outbound Links
Outbound links to related pages or same niche is a relevancy signal. Like medical site is linking to medal related site, that sound good and it helps Google to figure out your page’s topic. It also help google to know your domain category and it is source of information of related topic.
Use Latent semantic indexing Keywords or Synonyms
Use the keywords synonyms or similar meaning word that Google uses to determine a page’s relevancy and possibly quality. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.
To make your content interesting and engage the user. You can use engaging images, videos, infographics, diagrams can increase time on site.
Page Loading Speed
It very important for e-commerce site to optimize image. Image optimization can be an important part of building a successful ecommerce business. If any user coming through image search and get relevant page to image, there is chances to increase user engagement. For Image SEO four factor are important.
1. Image Name – :
Name Your Images Descriptively and make it relevant to image
2. Image alt attribute -:
Image alt value is very important for Image SEO. You should fill out each alt tag for every product image. You can make alt text same as its image name.
3. Image size
4. Image dimension :-
It good practice to mention image height and width. Google display image according to dimension.
<img src=”samsung-mobile-s3.jpg” alt=”Samsung Mobile S3” height=100px” width=”200”>
Other aspect it that you don’t have product site and you have very generalised page. Then you can place target keyword of that page in image name and alt text. It will help to both page and image seo.
<img src=”on-page-seo.jpg” alt=”On Page SEO” height=100px” width=”200”>
Generally people think only links from other websites (Inbound Links) are count. But internal link are very important to flow of information, user can reach in right place, it enhance user navigation and increase the user engagement and reduce bounce rate.
Internal links can be a useful weapon in your SEO. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures site gets properly crawled allowing the search engines to find all of your pages.
It also helps to build the relevancy of a page to relevant keywords, help to increase the Google PageRank of your pages.
There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.
The anchor text is a text which is hyperlinked and user click it and go to linked page, it also known as the link label or link title. The text contained in the anchor text help to determine the ranking of that the page which is linked or where user tend to go.
SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text.
Links without anchor text commonly happen on the web and are called naked URLs, or URL anchor texts.
But anchor should not be too much optimize, it should be natural and contain keyword of linking page. You can use Title tag keyword in anchor text.