As we know more and more people looking the local stuff or local businesses and search the local content on search engine. Local SEO can help the improve the SERPs or rank for these content.
There is some local ranking factors like
3. Phone Number
4. Customer Reviews
5. My Business signals
6. Schema.org markup
7. Google Map
8. City/Region mention in page content, meta tag, heading and Url
Google My Business
First you need to make Google My Business page. All these information you need to include:
1. Unique description that’s formatted correctly and includes links.
2. Choose the correct categories of business.
3. Upload as many photos.
4. Add a local phone number.
5. Add business address and it should be same with that on your website and local directories.
6. High-resolution profile and cover image.
7. Opening times/days.
8. Authentic views from your customers.
NAP (Name, Address, Phone Number)
You should ensure that you have your full NAP (Name, Address and Phone) across your whole website (each page). You can place it in footer of all pages. You must use the exact details and format of NAP on your site where you mention your address.
Use Schema.org markup on your NAP to give the search engines all they need to display your business information correctly.
Schema.org for local business
<div itemscope itemtype=”http://schema.org/LocalBusiness”>
<p itemprop=”name”>COMPANY NAME</p>
<p itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<p itemprop=”streetAddress”>ADDRESS LINE 1</p>
<p itemprop=”telephone”>PHONE NUMBER</p>
<meta itemprop=”latitude” content=”LATITUDE” />
<meta itemprop=”longitude” content=”LONGITUDE” />
<iframe src=”yourLongGoogleMapURL” width=”400″ height=”300″ frameborder=”0″ style=”border:0″></iframe>
<a itemprop=”hasMap” href=”yourGoogleMapUrl”>Get Directions</a>
Local reviews have the very much impact on local search rankings.
Local On-Page SEO Factors
There is some On-page SEO tactics for local businesses. There’s a good scope to build on-page content as per the address and name to improe in the local search listings.
Try to place the city/region and relevant keyword in :-
1. Page meta title
2. Page H1 Tag
3. Page Url
4. Within Page Content
5. In image ALT attribute
Embed a Google map with your business marker into page and also include it in schema.