Google “Speed Update” algo will be roll out in July 2018 : Page speed will be Ranking Factor in Mobile Search

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Google have announced new ranking algorithm “Speed Update” will be rolled out in July 2018 for mobile search query.

Although page speed has been used in ranking for some time, that signal was focused on desktop searches. Now they including it in mobile search query or mobile devices

“Speed Update” only impact a small percentage of queries, only pages that “deliver the slowest experience to users” will be impacted by this update and and will downrank very slow websites under certain conditions. It applies the same standard to all pages, regardless of the technology used to build the page.

It’s about the page performance in general, with the goal of offering mobile users a better overall experience when searching via mobile.

The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

As the google encourage developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.

Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations
Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages

Back in 2010, Google said page speed was a ranking factor but it “was focused on desktop searches” only. Now they including it in mobile search query or mobile devices. It’s not yet clear whether these ranking factors will also be applied to desktop searches, but will update when i receive additional information.

Now mobile have two strong ranking factor-
1. Speed Update
2. Mobile-first Indexing
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