As we know user can land on your site’s different pages by number of sources. Like some user come through organic and land on any of the page as per search term, some user come by referral link and land on the referral page, some user come by clicking ads and some user by typing direct URL of homepage or internal page.
We can say that there is number of entrance pages or landing pages on which user land by various sources. Now it is upto the user to exit with same page or interact with that page and goes to other pages. Users who exit from same entrance page or landing page is called bounced user. A page can have its own bounced user. All these statics you can get by Google Analytics tool
Percentage of people who land on one of your web page and leave without clicking to anywhere else on your website is called Bounce Rate.
So meaning of Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the user left your site from the entrance page or landing page without interacting with the page).
Bounce rate also have significance SEO impact in search ranking. We need care the how to minimise the bounce rate is called Bounce Rate.
Bounce rate of a web page
Total number of bounces on a page (given time period) / total number of entrances on the page (same time period).
Bounce rate of a website
Total number of bounces across all the pages on the website (in a given time period) / total number of entrances across all the pages on the website (same time period). A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors.
If site entrance pages are not relevant to your visitors then you can’t expect any conversion, sales or leads. Your whole purpose of setting up a website has no commercial value. Bouse rate of website over 35% is a cause for concern and above 50% is red light
Reasons for a high bounce rate
if visitors bounce, it suggests they either didn't find what they were looking for, page might not open or the page wasn't user-friendly. Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren't looking for more content on your site, clicking on your calls-to-action, or converting into contacts.
There are a number of factors that contribute to a high bounce rate.
1. Pop up ads and ads proportion is greater than the content.
2. Page loading take the time, user will move away. Page speed is very crucial in bounce rate
3. If page is ranking in a SERP for wrong keyword. Keyword related information are not in page.
4. There are site design or usability issues. User will leave the site.
5. Users might also leave the site after viewing a single page if they've found the information they need on that one page, and had no need or interest in going to other pages.
6. Single page site - If you have only one page on your site, single-page sites tend to have high bounce rates.
7. Optimizing those pages so they correlate better with the search terms that bring users to your site, with ads you're running, or with keywords you've purchased.
8. A visitor can be bounce by clicking a link to a page on a different website.
9. Clicking back button to leave the site.
10. Typing new url
11. Session timeout
How to Improve Bounce Rate
1. Reduce External link
2. Speed up page load
3. Provide relevant content
4. Create landing pages which prominently display ‘Call to Action
5. Create landing pages which satisfy visitor’s query